Liz Bateman Grove

I create magical moments. It’s not just about great stories; it’s about crafting experiences that stay with someone long after they leave. More about me.

Gen Z Focused E-commerce Fan Brand

Zen Pen Army by Zebra Pen

Led the creation of Zen Pen Army, a fan-focused sub-brand developed for Zebra Pen to engage a younger, Gen Z audience. We built a vibrant e-commerce site and crafted a tailored Amazon presence, bundling best-selling products into curated packs with playful names like Journaling Drip Pack and Exclusive Student Essentials Pack. The brand tone, visuals, and product strategy were all designed to feel community-driven, expressive, and accessible.