Liz Bateman Grove

Optimized E-commerce Content that Converts

Wash+Dry Washable Rugs

Led the content development for Wash+Dry rugs’ online product listings, focusing on clarity, consistency, and search performance. The project began with a detailed competitor analysis to benchmark tone, structure, and visual presentation. From there, we wrote SEO-optimized copy that balanced keyword strategy with brand voice, and created a suite of text overlay images designed to communicate product features quickly and effectively.