Highlands Brand Refresh

Modernizing a 60-year-old Brand

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This was a comprehensive rebranding initiative aimed at modernizing the company’s identity while honoring its 60+ year legacy. Working alongside marketing, design, and leadership, I helped shape messaging, tone of voice, and digital content that aligned with our evolved vision and values. From the bold new visual identity to the updated website and animated elements, the refresh was designed to reflect Highlands’ growth, creativity, and forward momentum in the commerce space.

“We wanted the new brand to reflect who Highlands is today: dynamic, creative, and constantly evolving, while still honoring the company’s deep roots and reputation. It was about creating something bold but grounded, modern but meaningful.“

“This refresh represents more than just a visual and verbal transformation; it embodies the Highlands team’s spirit of innovation and adaptability. I’m incredibly proud of my team for bringing this new look and feel to life.”