DURABLE North America

Positioning DURABLE for Quality-First Buyers

I developed a content strategy for DURABLE, a Germany-based brand known for high-quality office products. Competing in a market crowded with low-cost alternatives, our goal was to reinforce DURABLE’s premium positioning through elevated messaging and refined visual content. We crafted value-driven product copy and text overlay imagery that emphasized durability, design, and professionalism, appealing to B2B buyers seeking reliable, long-term solutions over bargain buys.

As part of the project, we also created a suite of industry-specific sales sheets tailored to key verticals like education, healthcare, and corporate offices. Each sheet highlighted relevant product benefits, use cases, and differentiators, giving the sales team tools to speak directly to customer needs with clarity and confidence.